An Idea that didn't make it

The Grand - Amsterdam

While working on new press material I came across a design suggestion for my first brochure. We wanted to situate the first pillow collection at a luxury hotel here in Amsterdam. The Hilton Amsterdam is famous for John Lennon and Yoko Ono's 1969 'bed-in for peace" which gave us the idea to reinvent the bed scene. Great idea but there were just too many legal issues to consider. So in the end we did the shoot at Sofitel/Accor's 5 star hotel The Grand. Still love the result (design work by Petra Bullee)!